SHSMD Connections is the annual conference of the Society for Healthcare Strategy & Market Development (SHSMD) that brings together healthcare strategy, marketing, communications, and analytics professionals to share best practices, research, and innovations. The conference is held at the Baltimore Convention Center and features educational sessions, networking events, and peer-led workshops designed to help hospital and health system leaders advance strategy and market development. It is notable for attracting senior communicators and strategists from across the U.S. and for its focus on practical case studies and leadership programming.